In the age of new media, where the driving source of social evolution is technology, an established business needs to continue to grow their business by generating new ideas. Ideation is a key commodity in business. Therefore, on 10th December 2018, Debindomulti Adhiswasti held a brainstorming activity as a key component of successful idea generation in the business. The management has put employees into some groups. The group contains employees from a different department in the company. Debindo believes different skill sets and experiences will give a great mix of new perspectives and contextual knowledge which help the group to create original and doable ideas. Employees are encouraged to let their imaginations grow by using a wishing technique. They were asked to come up with wildest and extreme ideas to create new projects. After that, focusing on a selection of project wishes, consider and discuss the ideas in detail, with the aim of triggering new but more realistic concepts to pursue. They were